Design is a way of live, it’s to be able to conceive and materialize an idea or a dream. Everything I do in my life, everything I think related to design is a hobby and you can’t decouple it from work.
I don’t like the word ‘design’. It’s too imposing and doesn’t reflect the timelessness of my creations. The creative process is a big part of my life.
Many designers are like explorers who include influences from outside their professional field. A design process is often shaped by all-encompassing processes such as natural processes, developments in society and at the same time seemingly unimportant things and mistakes.
Since I'm basically an urbanite, architecture is the environment in which my life runs, both from a professional and a personal standpoint. Good architecture thrills me, intrigues me, concerns me, fascinates me... These feelings are so intense that I began to feel the desire to transmit them to others. Photography is the way I've found to do it.
I think the essence of design never changes, just like the essence of making music doesn’t change. Somehow, a designer needs to create a successful relationship between a person, the intended user, and an object, the design created. It doesn’t matter how good you are with whatever designtool, if you forget about that, you’ll fail, in my opinion.
You have given me a great group of questions and this, not unlike the others, is a very hard question to answer. Each shoot has it’s challenges and excitements so it is hard to rank which ones would be the most challenging and which ones would be the most exciting.
I am sorry to say that during the past 20 years, and even more so during the past 10 years, design has more to do with marketing and less to do with artistic or cultural aspects.
Design is the process by which the physical world around us comes to be. It is a reflection of our needs, desires and indifference. If I can influence this in a positive way then I am happy. Design is my profession and my means of expression.
I’m a third generation designer. It’s in my family’s bloodline. I worked in the music industry for a number of years until I realized how much I disliked the business end of that industry. After a short quarter-life crisis, I decided to stop fighting the family grain, and I’ve never looked back.
Nao Tamura studied communication design at Parsons School of Design in New York; she founded her studio in Tokyo and currently based in New York City. As a product of Tokyo and New York City creative communities, her solutions are equally at ease in the world of 2-D and 3-D with an uncanny ability to find that emotional connection with the audience.