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Plicate Watch by Benjamin Hubert

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Article by Konstantinos Deloudis
Posted on May 10th, 2012
in Design & Benjamin Hubert

Plicate is a wrist watch with its increments of time embodied as three dimensional faceted surfaces

This three dimensionality replaces the conventional 2D graphical display of time and is inspired by plicate pleats found in paper fans.

The pleated surface is also detailed in the underside of the polyurethane watch strap to allow the flow of air between the strap and the user to prevent the build up of sweat - common in polymer watch straps.

The traditional buckle fixing is replaced with an asymmetrical ‘clasp’ fixing found more commonly in festival wrist bands. This not only allows for a tactile experience when on the users wrist but commands a distinctive silhouette when displayed in store, differentiating it from the crowded timepiece market.

The geometric design language can also be found in the detailing of the hands with a double length second hand selected as most users do not actually use the second hand to tell the time on analogue watches it becomes a piece of decoration - therefore by doubling its length, the decorative impact is multiplied.

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Press Release by Benjamin Hubert