Aruliden has teamed up with Puma once again for the ultimate After Hours Athlete accessory, Blackout. This game-defining table tennis table is now the envy of basements to penthouses alike.
Designed by aruliden for Puma, the table’s overall graphic impact, evoked through the distinctive silhouette and angular black ash wood legs, adds prominence to an iconic game often overlooked and undervalued.
Blackout incorporates a black laminate surface for ultimate performance with a white powder coated metal frame, adding the sophisticated feel of furniture to a game commonly reserved for garages, while still ensuring durability for any After Hours hangout.
Puma Social is a lifestyle campaign launched in 2010 that aims to bring together and celebrate the After Hours Athlete. Set on creating a new lifestyle around the social athlete, Puma orchestrates a movement and sets out to create a space where friendly competition is fostered and the next table tennis sensation is anointed.
Aruliden is an award-winning product design and brand strategy consultancy based in New York City, founded by Rinat Aruh and Johan Liden in 2006. Bringing over 25 years of collective experience in the fashion, automotive, lifestyle, and beauty industries, they use design to rethink brands and drive business. Through their process of producting, aruliden has been internationally recognized for their work.
