Organisation in Design, the founders, art directors and organisation behind Ventura Lambrate proudly present Ventura Lambrate 2011!

Starting from an underdog position in the Milan Design Week, Ventura Lambrate 2011 immediately turned into the must-see design district in Milan for the period of the Salone, with a strong selection of 21 of the most interesting exhibitions.

The overwhelming success of Ventura Lambrate's first edition resulted in hundreds of exhibitors applying to take part in the second edition. Organisation in Design started its selection process in which creativity, quality, experimentation and content were as important as in 2010, but for Ventura Lambrate 2011, a stronger focus was also put on diversity and internationality.