Chanel creative director Karl Lagerfeld took the house on vacation and led his models to Singapore to show the 2013-2014 cruise collection just exactly a century since Mademoiselle Chanel opened her first boutique in Deauville. What better place for a cruise collection to show than Singapore, a former British colony and now the quintessential millionaire’s destination with perennial summer. It is the first time Lagerfeld chose to show his cruise collection in Asia after cruise collections in Cap d’Antibes in 2011 and the gardens of the Palace of Versailles in 2012.
Lagerfeld paid homage to Coco’s revolutionary approach to fashion with “Once Upon A Time” a short film dedicated to her career starring Keira Knightley with a private viewing at Singapore’s renowned Raffles Hotel a day before the show.
The show was a full collection of 80 looks of 1920’s inspired sportswear silhouettes all of which resembled to the style of Mademoiselle herself. Long cardigans with wide fluid trousers and strands of pearls were such examples. Chanel signature pieces in black and white were all over as well as other hallmarks of the house like Breton stripe shirts in luxe fabrics and the Chanel No 5 bottle, this time translated to an evening clutch. Lagerfeld explained; "I wanted to do something that had never been done before, but with which people could identify with as Chanel. That’s the idea, that is my job”.