Raf Simons latest Dior collection is being presented in traditional index card format after Cambridge Research Fellow Dr. James Fox came across a huge pile of 1950s and 60s fashion cards while wandering into a tiny antiques shop on Kensington Church Street to kill some time.
These cards provided inspiration for a way to present the favourite backstage moments photographed by Louise Damgaard at Dior A/W14, accompanied by detail of fabric and style, usually reserved for buyers.
"The cards and Damgaard's photographs are a perfect fit – the Dior models' poses are certainly reminiscent of the original 50s and 60s staged positions"
"In the days before online browsing, shoppers would go to big department stores and trawl through these cards in order to select their outfits", says Fox..
Front-on catwalk shots give limited understanding of the garment, index card collection presentation and the models' positioning and movement allow for Raf Simons' voluminous padded dresses and side-split dresses with delicate jewels to be seen in all their glory.