Lover the Label A/W 2012

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Article by Zoe Vassilaki
Posted on April 19th, 2012
in Fashion & Lover the Label

From the humble beginnings of a market stall to global fame is the success story of the label ‘Lover’ a range of clothing by young designers Susien Chong and Nic Briand. This young couple who are a personal and professional phenomenon have fused their talents, cultures and very diverse tastes to produce their innovative designs. Their individuality shines through within  their clothes, they describe themselves as being ‘on the same album but different songs.

The contrasting elements of sensitivity and brashness is seen in the  cut, form, and fabrics used, from tailored to flowing, from lace to denim  all in unique combinations to form pieces which are young, feminine and edgy, and can be  seen on street, the red carpet or the beach. Inspiration for their designs are the subject of their joint imagination and constant references taken from a variety of sources from people to events to periods in history.

Followers and fans of their label are constantly growing and are collectively known as ‘The Black Rose Army’, evoking a cult like status.