design magazine

Miuccia Prada presented for fall 2013 a show of what seemed to be a parade of her greatest hits. According to Katie Grant, the editor of Love magazine, “she is heavily referenced by everyone, so it’s brilliant when she references herself”. The atmosphere was very film noir and the models reminded us of Hitchcock’s heroines.

The silhouettes were very 50’s inspired and it was all presented in an undone kind of way. Prada called it “raw elegance” and said she wanted things “to look a bit destroyed, so that they do not look too expensive”, hence the seams were uneven and the tops were dropping off the models’ shoulders. Prada’s noir heroines came out with wet-looking hair and their make up destroyed, carrying large bags giving the impression they were running away from looming danger. Nevertheless the clothes were richly embroidered which the designer referred to as “a mix of rich and poor”. By many this collection was exquisite, a masterpiece; what is sure is that it gave us a lot of fashion drama and as Prada herself put it “through cloth, you can really make movies”.