design magazine

“We have found a place which is extraordinary. A place which is definitely our dream and perhaps yours too…” It is with these words that Cyrille Regottaz and Corrado Agusta came to meet Philippe Starck.

What was the place? An exceptional site on the causeway of the Cap d’Ail, on the border between France and Monaco. What was their dream? A restaurant which would act as a meeting place, an unrefined ideal of happiness and simplicity, laying bare the codes of luxury.The ambition and the place then inspired an idea which Philippe Starck transformed into a poetic creation – the dreamof a fisherman’s hut, which became the vehicle for a new art of living.

Like a stage director, Philippe Starck chose to arrange a narrative. With his leading actors being the sea, the sun and friendship, he dreamt up the story of a place with a unique spirit, whose inspiration would be a simple fisherman’s hut.

A roughly assembled shelter, built from tar-covered board like the hull and cabin of a ship. A sign of humanity fastened to the coast and the rock, the former refuge of a humble and charismatic sailor, who may have drunk with Hemingway or been sketched by Picasso at the time the Côte d’Azur was being invented…The echo of a simple life, surrounded by friends coming together in the evening around a fire and grilled fish, to the sound of guitars and banjos.

This is the kind of story which is told today by A’Trego – a story which everyone is free to invent based on the clues and scattered objects arranged by Philippe Starck. A story which will continue to be developed and shared with their friends and customers by the captains of this ship, Cyrille Regottaz and Corrado Agusta.

“ Just a fisherman's hut on the water, love, friends and sun. A'Trego only exists in our dreams ”.- Philippe Starck