Photostory

Bonaveri House of Mannequins in Milan, Italy.

  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 149.
  • warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_filter_date.inc on line 147.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_argument.inc on line 745.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.

Share this article with friends

Image Courtesy © Bonaveri Milano

Bonaveri Milano– The new showroom dedicated to visual merchandising, fashion and creativity is the company – leader in the creation of top quality mannequins – chose a space of 600 sq.m. in via Morimondo, 25. The building, designed by Giuseppe Tortato Architects, is located near the ex Richard Ginori area, in a territory reach of bounds with the city industrial and manufacture tradition. Today it’s an important fashion and creativity hub. 

The interior design project was delegated to Emma Davidge creative director of Chameleon Visual, who developed the general concept and looked after the opening BonaveriMilano is not only a space for the representation of successful mannequins from the fashion world, but also a versatile place enhanced with symbolic elements. 

An environment with an industrial imprint, with a severe concrete facade carrying a peculiar pattern of eyelets and glass cubes framed by led stripes and conveying the idea inside, the space holds a horseshoe-shaped structure, facing a patio framed by windows going up its whole length flooding the space with natural light. 

From the wide initial volume you go up on iconic metal stairs and the railing leads your attention first to a mezzanine floor to end up in a big 260 sq.m. terrace.

The space is multifunctional: at the entrance there’s a wide area dedicated to a permanent mannequin exhibition, going on to a working area based on image storytelling on Bonaveri’s creative, sculptural and handcrafted processes, to end up in a “lounge area”. On this last one – devoted to multimediality – dominates a huge bookcase from floor to ceiling, hosting fashion, arts and design catalogues. The second floor hosts offices, a guestroom and the access to a big terrace where spring the big central space opens with an installation created by Emma Davidge as a tribute to the work of the artist Lorenzo Piemonti, “Momenti tubolari”. In a period of his pure artistic activity, Piemonti has also worked as a mannequin sculptor leaving an indelible sign in the history of this field thanks to his wonderful silhouettes of the Schlaeppi collection in the 60’s/70’s.

The evergreen bodies are still very contemporary and they represent a real visionary work, which inspired Emma Davidge in her creative and artistic process. 

Sources:

Bonaveri

Posted by Magda Tsolaki
Posted on March 17th, 2015
in Interiors, Design, Fashion & Bonaveri