Designed by Lee Hsuhang of Golucci International Design, the Masumoto Restaurant in Beijing offers its customers much more than a simple dining experience.The design for the Japanese food chain has incorporated a Zen philosophy into its eatery. A harmonious environment of organic materials with symbols from Japanese culture embrace the concept of “pray for blessings.”
The multi layered timber of Japanese Clifford boards offer the customers an opportunity to forget the new form of capitalism which is flooding China and return to their spiritual roots. They are invited to write their wishes on the boards thereby creating a bond and ultimately customer loyalty towards the restaurant.
The lighting has especially been designed to complement the space and together with the decor and subliminal message of the establishment, to represent a microcosm of traditional Chinese society. Of course, the ultimate aim of the architect is to design a space which works well for both the customer and the brand in terms of commercial success and customer satisfaction.
CREDITS
Project Name: Matsumoto Restaurant (Beijing)
Design company : Golucci International Design
Design team: Lee Hsuhang, Zhao Shuang, Ji Weng
Client: Matsumoto Restaurant
Location: Beijing China
Built area: 600m2
Completion (date): 2012.10
