Article

Nendo for Elle Deco Design Awards

  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_filter.inc on line 589.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 149.
  • warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_filter_date.inc on line 147.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/deloodco/delood.com/html/sites/all/modules/views/plugins/views_plugin_row.inc on line 135.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Declaration of views_handler_argument::init() should be compatible with views_handler::init(&$view, $options) in /home/deloodco/delood.com/html/sites/all/modules/views/handlers/views_handler_argument.inc on line 745.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.
  • strict warning: Non-static method view::load() should not be called statically in /home/deloodco/delood.com/html/sites/all/modules/views/views.module on line 879.

Share this article with friends

Article by Eleftheria Athanasopoulou
Posted on January 09th, 2013
in Specials & Nendo

The exhibition space for the nominees of the 2012 ELLE DECO International Design Awards (EDIDA) at the Audi Forum in Tokyo, Japan, was designed by Nendo.

The simple visual message imparted within this design by the creative team of Oki Sato at NENDO, was dependent on human nature and aided by 60 cut out human figures. As a crowd of people in a real life situation generally works as a catalyst to attract more people into the situation, NENDO used this concept in order to guide visitors around the exhibition space.

In place of the usual exhibition stands for the nominees of the award, the spaces were defined by groups of the cut out ‘people’. Empty spaces acted as the corridors between ‘stands’ and in this way, visitors were directed from one space to another. An ingenious yet uncomplicated concept by NENDO which plays on human curiosity when confronted by a crowd scene.

Sources:

Nendo