design magazine

Article by George Chronopoulos
Posted on July 04th, 2011
in Specials & STOYN

STOYN Ice Cream is a unique design-experiment that gathered 10 most significant characters in the world culture and embodied them in ice-cream. World scale superheroes – Che Guevara, Vladimir Mayakovsky, Marilyn Monroe, Darth Vader, Mickey Mouse, Donald Duck and Mario – their power, will and talent have materialized in organic flavors of STOYN Ice Cream. Cranberry and vodka (Mayakovsky), blueberry and licorice (Darth Vader) and mate and rum (Che Guevara) – every flavor reflects the role of each character in the world culture.

All flavors have been manufactured in a Moscow lab and are made of organic products, raised in Russia. STOYN Ice Cream is a 100% Russian product: natural ingredients are raised on the organic farms, unique 3D-forms are created by Russian designers and the ice-cream is produced on a Moscow eco-friendly manufacture.

“It’s not just about the ice-cream – it’s about the experiment! A real revolution fits into any form – music, landscape, or ice-cream” – says Sergey STOYN Starostin. Design-communications is a driving force that visualizes and translates most radical concepts. In fact, STOYN Ice Cream is a new formation of ambient-communications. “We are used to simple and traditional forms – we are surrounded by geometrical shapes: shapes, circles and rectangles.